AI Marketing Engine · Use AI
AI-Powered Email Outreach & Follow-up
Build AI-assisted outreach sequences, personalize at scale, and automate follow-up - the highest-ROI channel for B2B service businesses.
23 lessons · 643 minutes
Before starting: Completed Customer Profile Workshop · Comfortable writing basic AI prompts
Start courseWhat you walk away with
- Set up email automation infrastructure with deliverability configured correctly
- Build a quality prospect list using AI research and enrichment
- Write welcome, nurture, cold and warm outreach, and follow-up sequences end to end
- Design a lead magnet and bridge offer that moves subscribers toward purchase
- Improve opens, replies, and conversions with analytics and A/B tests
- A tested prompt or customer-facing workflow you can run this week. Every artifact saves to your workspace, so you keep it after the course ends.
- A knowledge-check quiz and a visual walkthrough inside every one of the 23 lessons, about 11 hours of guided work.
- Most lessons close with a checklist, template, or do-it-this-week task, so progress shows up in your work, not just in the app.
Email Outreach Strategy: Why It Still Works
Understand why email outreach remains the highest-ROI direct outreach channel for SMBs and how to build a strategy that generates consistent responses.
The Owned Audience Strategy
Why email is your most valuable business asset -- learn how to structure welcome, nurture, and sales email ecosystems to build a loyal customer base you actually own.
Building a Quality Prospect List with AI
Use AI tools and free research methods to build a targeted prospect list that meets your ICP criteria - without paying for expensive data platforms.
Designing the Perfect Lead Magnet
How to create a free resource so valuable your ideal clients feel compelled to download it -- moving beyond generic e-books to deliver specific, implementable results.
The Cold Email Framework That Gets Responses
Write cold emails that get replied to using a proven four-part structure - and understand why most cold emails fail.
The Indoctrination: Designing the Welcome Sequence
Transform new subscribers into loyal followers by designing a 5-email "Soap Opera" welcome sequence that builds trust, teaches your method, and naturally leads to a sale -- without being pushy.
Personalizing Cold Email at Scale with AI
Use AI to research prospects and generate personalized email hooks for 20-50 contacts per week without spending hours on manual research.
The Nurture Machine: Writing Soap Opera Emails
Learn how to write engaging weekly nurture emails that your small business audience actually waits for -- using storytelling techniques from TV soap operas to build connection and drive sales.
Writing Subject Lines That Get Opens
Learn the subject line formulas, psychological triggers, and AI testing approaches that consistently produce high open rates.
The Bridge Offer: Converting Subscribers to Buyers
Learn how to create a low-risk, high-value offer that turns your newsletter subscribers into paying customers, qualifying them for your main service.
Email Segmentation: The SMB Owner's Strategy
Learn the "Minimum Viable Segmentation" strategy to send the right message to the right customer -- boosting engagement and revenue without overwhelming complexity.
Building AI-Powered Follow-Up Sequences
Design multi-email follow-up sequences that add value with each touchpoint and convert prospects who didn't respond to your first email.
Setting Up Your Email Automation
Choose and configure the right email outreach tool for your volume and budget, and set up your first automated sequence correctly.
Launch and Promotion Sequences: The Cash Injection
Learn the psychology of scarcity and urgency, and get a battle-tested 7-day email sequence to turn your nurtured audience into paying customers for your service or offer.
Email Deliverability: Don't Build on a Broken Foundation
Understand and fix the email deliverability fundamentals that determine whether your emails reach inboxes or go straight to spam.
Email Automation Infrastructure: Choosing Your Stack
Learn how to select the right email marketing platform for your small business, set up essential automations, and ensure your emails land in the inbox -- not the spam folder.
A/B Testing and Optimizing Your Email Campaigns
Run systematic tests on your email campaigns to continuously improve open rates, reply rates, and meeting conversion rates.
The Metrics Dashboard: Managing by the Numbers
Learn which email metrics actually matter for your small business, the 3 financial formulas that determine profitability, and how to build a 5-minute weekly dashboard routine.
The Weekly Workflow: How to Run This in 3 Hours/Week
Build a sustainable email marketing system that runs on autopilot -- learn how to capture ideas, batch your writing, and maintain a healthy list without burning out.
AI-Powered Warm Outreach and Referral Requests
Systematically reach out to your existing network, past clients, and referral sources using AI to personalize and scale warm outreach.
Reading Your Email Analytics
Understand what your email metrics are telling you and use them to diagnose and fix the specific part of your outreach that's underperforming.
Your Complete Email Outreach System
Integrate all course elements into a weekly email outreach system that generates consistent conversations and new business without consuming your schedule.
The Cold Email Playbook (Systems & Troubleshooting)
Learn how to build a consistent daily system for cold email outreach, diagnose common problems like low replies, and scale your efforts safely to grow your client pipeline.