AI Marketing Engine · Use AI
Marketing Automation & Analytics
Set up automated marketing workflows, attribution tracking, and AI-powered performance analysis for your campaigns.
15 lessons · 550 minutes
Before starting: Completed AI-Powered Lead Generation Infrastructure · Working familiarity with one email or CRM tool
Start courseWhat you walk away with
- Build your first automation workflows with triggers, conditions, and actions
- Assemble a minimum viable marketing stack for around $150
- Wire up attribution tracking that ties campaigns to revenue
- Define MQL thresholds and a clean marketing-to-sales handoff process
- Run a weekly operations rhythm from a single marketing dashboard
- A tested prompt or customer-facing workflow you can run this week. Every artifact saves to your workspace, so you keep it after the course ends.
- A knowledge-check quiz and a visual walkthrough inside every one of the 15 lessons, about 9 hours of guided work.
- Most lessons close with a checklist, template, or do-it-this-week task, so progress shows up in your work, not just in the app.
Marketing Automation Foundations for SMBs
Understand what marketing automation is, what it can realistically do for a small business, and which tools and use cases to prioritize.
The Marketing-to-Sales Pipeline
Learn to build a clear, automated system that tracks potential clients from first contact to paying customer -- turning marketing efforts into predictable revenue.
Building Your First Automation Workflows
Build the four essential marketing automation workflows for service businesses, with step-by-step configuration guidance and AI-generated email content.
Lead Capture Systems
Learn to build a system that turns anonymous website visitors into identifiable prospects you can nurture and sell to -- the essential first step in growing your business.
Attribution Tracking: Knowing What's Working
Set up a practical attribution tracking system that tells you which marketing channels are generating clients - without complex analytics setups.
Lead Scoring Model
Learn to build a practical lead scoring system that prioritizes your most promising clients -- so you can focus your time on those ready to buy.
AI Marketing Analytics: Making Sense of Your Data
Use AI to analyze your marketing data across channels, identify what's working, and generate actionable recommendations without a marketing analyst.
Marketing Automation Basics: The Logic Engine
Learn the four building blocks of automation and implement five essential workflows to nurture leads, onboard clients, and grow your small business on autopilot.
Your Marketing Analytics System
Build a sustainable monthly marketing review practice that connects your marketing activity to business outcomes and drives continuous improvement.
Minimum Viable Marketing Stack: The $150 Toolkit
Build a professional marketing automation system for your small business for less than $150 per month. Learn the essential tools and rules to capture, nurture, and convert leads without breaking the bank.
Landing Page Fundamentals: The Digital Salesperson
Learn the anatomy of a high-converting landing page that works like your best salesperson -- how to structure it, write compelling copy, and avoid common mistakes that kill conversions.
Marketing Qualified Lead (MQL): The Threshold of Intent
Learn to define your MQL criteria to protect your time by focusing only on clients who are a good fit and showing serious buying intent -- not just browsing.
Marketing-to-Sales Handoff Process
Learn how to smoothly transition leads from automated marketing to personal sales conversations by preserving context and momentum -- essential for small business owners managing both roles.
The Marketing Dashboard: Managing by the Numbers
Learn to separate vanity metrics from sanity metrics, build a simple dashboard that drives decisions, and master the three financial formulas that determine your profitability.
The Weekly Marketing Operations Rhythm
How to stop doing random acts of marketing and build a predictable, self-correcting system for your small business -- using a simple weekly rhythm and diagnostic framework.