AI Marketing Engine · Use AI
SEO & Answer Engine Optimization
Master 2026-era search visibility - from traditional SEO foundations to structuring content for AI-powered search engines.
24 lessons · 705 minutes
Before starting: Comfortable editing pages on your own website
Start courseWhat you walk away with
- Produce an SEO strategy document covering keywords, entities, links, and technical fixes
- Structure pages answer-first so AI search engines quote them, then track the citations
- Run AI keyword research aimed at buyer intent rather than raw volume
- Implement schema markup, on-page SEO, and technical basics without hiring a developer
- Own your geographic market with AI-assisted local SEO tactics
- A tested prompt or customer-facing workflow you can run this week. Every artifact saves to your workspace, so you keep it after the course ends.
- A knowledge-check quiz and a visual walkthrough inside every one of the 24 lessons, about 12 hours of guided work.
- Most lessons close with a checklist, template, or do-it-this-week task, so progress shows up in your work, not just in the app.
SEO in 2026: What Changed and What Didn't
Understand which SEO fundamentals are permanent and what's new with AI-powered search - so you invest effort where it counts.
The Zero-Click Reality (SEO vs. AEO)
Discover why 60% of Google searches now end without a click and learn how to shift your strategy from traditional SEO to Answer Engine Optimization (AEO) to get your business cited by AI -- not just found.
AI-Powered Keyword Research for SMBs
Find the right keywords for your business using AI tools and free research methods, without paying for expensive SEO software.
SEO & Experience Optimization: Winning Humans and Algorithms
Learn modern SEO fundamentals for small businesses, focusing on high-intent keywords, clear content structure, and technical basics to attract local clients and get recommended by AI.
Answer Engine Optimization: Getting Found by AI Search
Structure your content to appear in AI-generated search overviews and be cited by tools like ChatGPT, Perplexity, and Google AI.
The Inverted Pyramid Structure (Answer-First)
Learn the journalism-inspired content structure that puts the direct answer first, making your website the preferred source for AI models like ChatGPT and Google -- a critical skill for winning local search and digital authority.
On-Page SEO That AI Search Engines Love
Optimize every page of your website with the on-page elements that drive rankings in both traditional and AI-powered search.
Schema Markup (Machine-Readable Authority)
Learn how to use Schema Markup (Structured Data) to tell AI and search engines exactly what your business is -- boosting your visibility in AI answers and local search results.
Entity Authority and E-E-A-T: The Currency of Credibility
Master the four-pillar framework that search engines and AI use to validate your business's authority and trustworthiness in 2025.
Schema Markup: Speaking the Language of AI Search
Add schema markup to your website to help AI search engines understand your business and surface you in rich results.
Local SEO with AI: Dominating Your Geographic Market
Use AI to optimize your Google Business Profile, build local citations, and create location-specific content that drives nearby customers to you.
Optimizing for AI Overviews: Winning the Zero-Click Game
Learn how to format your content to become the cited source in AI Overviews -- boosting your authority and attracting better clients with zero-click search results.
Structuring Content for AI-Powered Search
Write and format content that gets cited by AI search tools including Google AI Overviews, Perplexity, and ChatGPT with search enabled.
Getting Cited: Winning the RAG War
Learn how to optimize your content to become a primary source for AI answer engines like ChatGPT and Perplexity -- turning citations into a powerful new form of authority for your small business.
AI-Assisted Link Building
Build high-quality backlinks to your website using AI for research, outreach writing, and identifying linking opportunities specific to your industry.
Local SEO (Winning the Neighborhood)
Learn how to dominate local search results for your small business by optimizing your Google Business Profile, managing reviews, and creating local content -- turning your city into your most valuable marketing asset.
Technical SEO Basics for Non-Technical Owners
Fix the technical issues that hurt your search rankings - without needing a developer - using free tools and AI assistance.
Technical SEO (The Foundation of Authority)
Learn the non-negotiable technical factors that ensure search engines and AI can find and process your website's content - covering site speed, structure, and security.
Digital Endorsements (Link Building for Small Business Owners)
Learn how to build a trusted online reputation by earning relevant, high-quality backlinks from authority sources -- a critical signal for search engines and AI.
Building an SEO-Driven Content Calendar
Create a 90-day content calendar where every piece is mapped to a keyword, a search intent, and a business goal.
Tracking AI Citations (The Hidden Scoreboard)
Learn how to monitor your small business's presence in AI answers using manual audits, proxy metrics, and a simple monthly ritual -- because the new scoreboard is hidden but powerful.
Tracking SEO Results Without Getting Lost in Data
Set up a simple monthly SEO tracking system using free tools that shows you what's working and what needs attention - in under 30 minutes a month.
Your SEO Strategy Document
Build a complete one-page SEO strategy document that consolidates your keywords, content plan, technical priorities, and tracking system into a reference you'll actually use.
The AEO Playbook (Your Strategy for the Future)
Learn a repeatable system for building AI authority through consistent creation, optimization, and verification -- preparing your small business for the age of AI assistants.