AI Operations & Productivity · Automate with AI
AI Customer Research & Market Intelligence
Use AI to gather competitive intelligence, analyze customer feedback, identify market trends, and surface business insights.
10 lessons · 350 minutes
Before starting: Comfortable writing basic AI prompts
Start courseWhat you walk away with
- Run competitor intelligence scans and rough market sizing with AI workflows
- Synthesize interviews, reviews, and survey responses into themed findings
- Design surveys people actually finish and analyze the results with AI
- Refine customer personas on evidence instead of guesswork
- Publish research findings as recommendations and set a recurring research cadence
- An automation map for one repeated handoff, with exceptions, an owner, and a review step. Every artifact saves to your workspace, so you keep it after the course ends.
- A knowledge-check quiz and a visual walkthrough inside every one of the 10 lessons, about 6 hours of guided work.
- Most lessons close with a checklist, template, or do-it-this-week task, so progress shows up in your work, not just in the app.
Designing Better Surveys with AI
Use AI to write clearer survey questions, avoid common bias traps, and build surveys that generate insights you can actually act on.
Using AI to Analyze Customer Reviews
How to systematically mine your Google, Yelp, and other reviews for insight - and use AI to turn unstructured feedback into actionable patterns.
AI-Powered Competitor Intelligence
Use AI and free tools to systematically understand what your competitors offer, how they position themselves, and where opportunities exist in your market.
AI-Assisted Trend Monitoring for SMBs
Set up a lightweight trend monitoring system so you spot market shifts, new customer needs, and emerging opportunities before your competitors do.
Synthesizing Customer Feedback with AI
How to consolidate feedback from multiple sources - surveys, reviews, calls, emails - and use AI to surface the patterns that drive business decisions.
Market Sizing with AI
How to estimate the realistic size of your addressable market using publicly available data and AI - without paying for expensive research reports.
Analyzing Customer Interviews with AI
How to structure customer discovery interviews and use AI to extract the insights that surveys miss - the motivations, language, and decision-making patterns behind buying behavior.
Refining Your Customer Personas with AI
Use your real customer data, reviews, and interviews to build evidence-based customer personas that actually improve your marketing and service decisions.
Reporting Research Insights to Drive Action
How to turn customer research findings into concise reports that lead to real decisions - and how AI helps you structure and present insights clearly.
Building Your Customer Research Cadence
Design a sustainable monthly and quarterly research rhythm that keeps you connected to your customers without consuming more time than the insights are worth.