AI Operations & Productivity · Automate with AI
Email Deliverability & Infrastructure
Set up SPF, DKIM, DMARC, domain warm-up, and list hygiene for reliable email delivery at scale.
12 lessons · 319 minutes
Before starting: Admin access to your business domain's DNS settings · You send email from your own domain
Start courseWhat you walk away with
- Configure SPF, DKIM, and DMARC records on your domain and read DMARC reports
- Warm up a new sending domain on a schedule that protects reputation
- Diagnose spam placement using domain and IP reputation checks
- Manage hard and soft bounces and keep your list clean
- Keep sends CAN-SPAM and GDPR compliant with proper unsubscribe handling
- An automation map for one repeated handoff, with exceptions, an owner, and a review step. Every artifact saves to your workspace, so you keep it after the course ends.
- A knowledge-check quiz and a visual walkthrough inside every one of the 12 lessons, about 5 hours of guided work.
- Most lessons close with a checklist, template, or do-it-this-week task, so progress shows up in your work, not just in the app.
Why Your Business Emails End Up in Spam (And How to Fix It)
Understand the core reasons business emails fail to reach inboxes and the framework for fixing deliverability at the foundation.
Understanding Domain and IP Reputation
What domain and IP reputation scores are, how they're calculated, and the specific actions that help or hurt your sender score.
Setting Up SPF (Sender Policy Framework) for Your Domain
Step-by-step guide to creating and publishing an SPF record that authorizes your legitimate email senders and reduces spam classification.
Setting Up DKIM (Email Signing)
A practical walkthrough for enabling DKIM on your email-sending services so your emails arrive authenticated and trusted.
Setting Up DMARC and Reading the Reports
How to implement DMARC to protect your domain from spoofing, choose the right enforcement policy, and use DMARC reports to monitor your email ecosystem.
Warming Up a New Sending Domain the Right Way
The exact warmup schedule and practices for building domain reputation from scratch without triggering spam filters.
Maintaining a Clean Email List
Practical list hygiene practices that protect your sender reputation by keeping your contact list verified, active, and free of spam-damaging addresses.
Managing Hard and Soft Bounces
Understand the difference between hard and soft bounces, set up proper suppression, and keep your bounce rates below the thresholds that trigger deliverability penalties.
CAN-SPAM and GDPR Unsubscribe Compliance
What CAN-SPAM and GDPR actually require for unsubscribes, what the penalties look like, and the simple practices that keep your business compliant.
Content Patterns That Trigger Spam Filters
The specific words, phrases, formatting choices, and link patterns that cause spam filters to flag your legitimate business emails.
Testing Your Emails Before Sending
How to test email placement across major providers, catch deliverability problems before they affect a real campaign, and build a pre-send checklist.
Ongoing Deliverability Monitoring
Build a simple monthly monitoring system so you catch deliverability problems early, before they affect a major send.