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AI Business Foundations: Use AI course artwork

Use AI

AI Business Foundations

Build the mental models, mindset, and strategic clarity needed to implement AI in your business - before picking up a single tool.

6 courses

What you walk away with

  • Explain what AI can and cannot do well enough to make sound buying decisions
  • Complete a reusable Ideal Customer Profile document for your business
  • Write a positioning statement and elevator pitch grounded in quantified outcomes
  • Sort every AI idea into a Use, Automate, or Build path backed by an action plan
  • Roll out AI with a 30-day plan, realistic ROI expectations, and a test-and-iterate culture
1

AI Foundations: How AI Works (Non-Technical)

What AI actually is, how small businesses use it today, why it hallucinates, what it costs, and how to assess your own readiness - no coding required.

6 lessons
2

Small Business AI Readiness Mindset

Overcome adoption psychology barriers, set realistic ROI expectations, and build a test-and-iterate culture in your team.

8 lessons
3

Customer Profile & Market Clarity Workshop

Build a complete Ideal Customer Profile as a structured artifact - the business context your AI coach will use in every future conversation.

25 lessons
4

Positioning Your AI-Enhanced Business

Refine your USP, differentiate from competitors, and learn how to communicate AI use to clients without alienating them.

20 lessons
5

Choose Your AI Implementation Path

The decision framework for routing AI decisions across three paths: Use AI, Automate with AI, and Build with AI.

7 lessons
6

AI-Powered Lead Generation Infrastructure

Build a repeatable AI-assisted lead generation system using content funnels, AI prospecting, and follow-up automation.

10 lessons