AI Business Foundations · Use AI
AI-Powered Lead Generation Infrastructure
Build a repeatable AI-assisted lead generation system using content funnels, AI prospecting, and follow-up automation.
10 lessons · 104 minutes
Before starting: Completed Customer Profile Workshop · Comfortable writing basic AI prompts
Start courseWhat you walk away with
- Assemble a complete AI-assisted lead generation system from capture to follow-up
- Build a content-to-lead funnel with inbound capture and qualification built in
- Write AI-personalized cold email and LinkedIn outreach that earns replies
- Deploy AI lead scoring that ranks inbound leads automatically
- Instrument the funnel with metrics that show cost per lead and channel yield
- A tested prompt or customer-facing workflow you can run this week. Every artifact saves to your workspace, so you keep it after the course ends.
- A knowledge-check quiz and a visual walkthrough inside every one of the 10 lessons, about 2 hours of guided work.
- Most lessons close with a checklist, template, or do-it-this-week task, so progress shows up in your work, not just in the app.
AI Lead Generation: The New Playbook
How AI has changed the lead generation game for small businesses - what's newly possible, what hasn't changed, and how to build a system that works without a marketing team.
Using AI for Target Account Research
How to build a target account list and research each account effectively using AI tools - turning hours of manual research into a scalable, repeatable process.
Building Content-to-Lead Funnels
How to use AI to build inbound lead funnels powered by content - from the awareness-stage asset to the conversion mechanism to the follow-up sequence.
AI-Assisted LinkedIn Outreach
How to use AI to build a LinkedIn outreach system that generates qualified conversations - with specific message templates, personalization approaches, and the key mistakes to avoid.
Writing Cold Emails That Actually Get Responses
How to write cold emails that earn replies using AI - with specific templates, the anatomy of a winning message, and the deliverability basics that determine whether your emails get seen at all.
AI-Powered Lead Scoring
How to build a simple lead scoring system using AI that prioritizes your follow-up time on the leads most likely to convert - without a complex CRM or data science team.
Automating Follow-Up Without Losing the Personal Touch
How to build follow-up sequences that feel human and personal at scale - using AI to maintain relevance and warmth while removing the manual overhead of tracking and timing.
Inbound Lead Capture and Qualification
How to capture inbound leads efficiently and qualify them before your first call - using AI-powered forms, chatbots, and qualification sequences that save your time for real conversations.
Measuring What Matters in Lead Generation
The six lead generation metrics that actually tell you what's working - and how to use AI to analyze your data and identify the highest-leverage improvements in your system.
Building Your Complete Lead Generation System
Assemble everything from this course into a complete, running lead generation system - with a prioritized build order, a 90-day launch plan, and a measurement framework to evaluate and improve over time.